The multipurpose room of Zongo Bluezone was used, last Friday, for the launch of the book “Marketing et action commerciale.” The author, Septime Dogbeh, teacher for twenty years, brings his touch to a discipline where there is a severe shortage of books adapted to the African context and particularly the Benin one.
With his extensive experience in teaching the subject, the author considers this second edition of his book as “a natural extension” of his professional activities. Even better, the book fills a gap: the lack of properly adapted contents for local contexts.
The book is aimed at a varied audience. Indeed, it is particularly useful to undergraduate tertiary education students, who arrived in force to Zongo Bluezone, to listen to the conference.