The draw and the award ceremony for Money Gram contest took place in the Bluezone.
To retain its Benin customers, a competition was organized by MoneyGram from 1 December 2015 to 15 January 2016. MoneyGram International, a leading money transfer company , helps meet the financial needs of consumers who are not fully served by traditional financial institutions. MoneyGram offers money transfer services worldwide through a global network of over 334 000 outlets in more than 200 countries.
Any money transfer operation allows MoneyGram customers to participate in a contest by filling a form. The draw has revealed the winners at the Bluezone.
Eight banks, UBA, BSIC, BIBE, Diamond Bank, Ecobank, Orabank, Atlantic Bank, BGFI launched this competition for their clients. The objective of this campaign was to increase the capital sympathy and affinity with the brand. Different winners were known during a rich and outstanding ceremony held in the multipurpose room.
Ahead of the ceremony, a draw was conducted under the supervision of a bailiff and in front of the representatives of each financial institution having hosted the promotion. A total of 57 winners were awarded various prizes: vouchers, refrigerators, plasma TV, microwave and smartphones. As for the top winner, he was given a new motorcycle decorated in the colors of MoneyGram. All winners seized the opportunity to express their joy and their gratitude to the organizers of the game.
According to Carole ALINDE, spokesperson of the partner banks, this initiative is a way of saying thank you to customers for having trusted their money transactions services. The ceremony was enlivened with musical interludes and closed with a cocktail